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7in7 Video Series: Taking the Sponsorship Industry by Storm with Nate Silverman

On this 7in7 series interview, Paula is thrilled to welcome Nate Silverman the Senior Vice President, Corporate Partnerships and Social Responsibility for the 4-time WNBA Champions, the Seattle Storm. Nate is a longtime sports marketer, from the Sonics to Learfield and the Seattle Sports Commission he has mastered leveraging sponsorship for social good and a believer in brands taking a stand for causes they care about. Under Nate’s leadership, the Seattle Storm sponsorship revenue has more than tripled since he started with the franchise in 2014. The Storm places a high value on community, youth development and empowering girls and women.

Watch now to hear how Nate and his team are taking the sponsorship industry by storm!

Below are 7 key points Nate and Paula dive into during the interview.

  1. Specific actions to build relationships with partners
  2. What shifts are necessary to retain partners
  3. How Seattle Storm integrated social good
  4. How being flexible and curious can lead to sponsorship success
  5. Insights to developing new partners
  6. Key advice for sponsorship sellers
  7. Nate’s secret to success


Caravel is proud to welcome industry leaders to share ideas and insights valuable to the events, sports and entertainment industry. The 7in7 series is just one of the many resources and services Caravel offers to support sponsorship sales leaders. Learn more about how we can help you chart sponsorship success here.