By Chris Olsen
This October, along with Women’s Small Business Month, Seattle-based Caravel Marketing is celebrating the company’s certification as a Women’s Business Enterprise. The certification, granted by the Women’s Business Enterprise National Council (WBENC), serves to advance organizations throughout the United States that are committed to supplier diversity.
The WBENC is the nation’s largest third-party certifier of businesses owned and operated by women in the United States and a leading advocate for female entrepreneurs and business owners. The certification opens the door to new opportunities with corporations and government agencies seeking to partner with diverse companies.
“The certification is a valuable resource to support Caravel’s continued growth,” said Paula Beadle, founder and president of Caravel Marketing. “The WBENC provides special programming and events, connections to supplier diversity experts, government and corporate procurement specialists. We now have access to a wide range of education, support and tools to help our team and agency continue to thrive.”
Beadle added, “Certification also represents our pride as a woman-owned and led business.”
Caravel Marketing is in good company. There are currently 12.3 million women-owned businesses in the United States. Those businesses employ 9.2 million people and account for $1.8 trillion in revenue. Women business owners are a critical part of the economic engine that makes our country work—worthy of honoring throughout the month and all year long.
Caravel Marketing was founded by Beadle in 2009 to provide sponsorship and revenue development services to events, entertainment and sports properties, nonprofits, associations, corporations and government agencies. Caravel specializes in developing strategic plans to increase sponsor value, accelerate performance and connect companies and properties to create meaningful partnerships.