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Caravel Marketing Supports WSDOT in Developing Strategic Partnerships for SR 99 Tunnel Opening Celebration

The Washington State Department of Transportation (WSDOT) has enlisted the support of Seattle-based sponsorship expert Caravel Marketing to develop partnerships with area businesses as the agency prepares to open the new State Route 99 tunnel. Last week, WSDOT made its official announcement regarding the public’s opportunity to access the tunnel. The grand opening celebration, officially titled Step Forward, is scheduled for Feb. 2-3, 2019.

In addition to showcasing Washington’s new state-of-the-art tunnel, the celebration will commemorate the final days of the Alaskan Way Viaduct. Millions of people—locally and from around the world—have followed the ongoing progress of the Alaskan Way Viaduct Replacement Program. Now, as the most anticipated phase of the program nears completion, WSDOT is gearing up for the big event.

David Sowers, WSDOT deputy administrator of the Alaskan Way Viaduct Replacement Program, noted that the event is a collaboration of WSDOT and numerous sponsors and partners. “There’s no way we could pull off an event of this magnitude without help,” Sowers said. He acknowledged current sponsors, the city of Seattle and King County Metro in the planning and hosting of the momentous occasion, which is expected to draw 50,000 people.

Step Forward will feature numerous activities such as a Tunnel to Viaduct 8K fun run/walk, bike ride, art festival, special exhibits, live music, food trucks and more. “This family-friendly event is a celebration for the Puget Sound region and a big step forward for Seattle,” said Sowers. “Event activities span from the stadiums to the Space Needle, so for the best experience we’re encouraging people to plan their weekend and reserve tickets early.”

For a complete schedule and to register for special events, visit WSDOT’s dedicated Step Forward website.

For more information about supporting this once-in-a-lifetime event and to learn about sponsorship opportunities, contact Paula Beadle at 206-201-3790.

About Caravel Marketing

Caravel Marketing provides sponsorship and revenue development services to entertainment and sports properties, nonprofits, associations, corporations and government agencies. Caravel develops and implements strategic plans to increase sponsor value, accelerate performance, and connect companies and properties to create meaningful partnerships. For more information, visit