Skip to content

It’s Time for a New Sponsorship Story—Let’s Write the Book Together

By Paula Beadle

Last week, 100 sponsorship leaders from around the nation gathered together in Seattle to “chart a new course” within their organization and the sponsorship industry at the inaugural Sponsorship Mastery Summit. They will forever be known as the Sponsorship Mastery 100, the leaders and innovators who will write the book for the sponsorship industry—because it’s time to tell a new story.

The title of the book would likely have a sailing reference. Perhaps something like, “Adjusting Your Sales.” And as I reflected on the engaging sessions and the powerful conversations that took place at the Sponsorship Mastery Summit, I thought about what the chapters of this new sponsorship book might be titled. We covered these and many other topics at the summit:

The Power of Sponsorship Marketing

Compelling Stories Start with Smart Questions

Close the ‘Experience’ Gap Between Brands and Properties

A 7-Step Sponsorship Sales Process

Applying a Sales Management Discipline

A Transparent and Accepted Sponsorship Pricing Model

Building Sponsorship Support within Your Organizations

Big Ideas Are Your Most Valuable Asset

The Spirit of Partnership

Negotiate Like a “Velvet Hammer”

Flawless Execution

Master Your Sponsorship Skills

As you consider your plans for the year ahead, choose one chapter that resonates with you, connect with your inner Jerry McGuire, and bring it to life. Drop me an email and share your chapter, and I’ll feature it in a future blog or at next year’s Sponsorship Mastery Summit.

About the author: Paula Beadle is the president of Caravel Marketing. She is a results-driven trailblazer with a proven record of creating order out of chaos. Paula has helped numerous organizations discover and achieve their goals by developing and managing innovative sponsorship initiatives, generating incremental revenue, and successfully coaching thriving teams, executives and boards.