Skip to content

Seafair Enlists Caravel Marketing to Develop Strategic Partnerships to Take Seattle’s Annual Summer Festival to the Next Level

Seafair has enlisted the expertise of Caravel Marketing, a Seattle-based company specializing in partnership marketing, to take Seattle’s annual 10-week summer festival to the next level. This collaborative partnership will help Seafair develop new partnerships with the business community to reach new audiences, increase attendance and engage the community.

“This is an exciting time of growth for Seafair and we are thrilled to have Caravel Marketing as a partner,” said Seafair President and CEO Richard Andersen. “Caravel is a connector of resources bringing the highest level of sponsorship expertise to the table. We look forward to working together to maximize Seafair’s potential.”

Seafair has a rich history in Seattle. Today it features nearly 75 sanctioned events including the SCCA Seafair Summer 4th, Lucerne Seafair Milk Carton Derby presented by Safeway/Albertsons, Alaska Airlines Torchlight Parade, Torchlight 5K and 8K, and Seafair Weekend Festival featuring the Albert Lee Appliance Cup and the Boeing Air Show. Events reach more than two million people annually—all made possible with the support of 40 partners and 3,000 area volunteers. Seafair is ever evolving, however, the festival’s mission remains the same: Creating Memories, Uniting Communities.

Caravel Marketing is a national sponsorship firm uniquely qualified to support Seafair’s growth initiatives. The company was founded in 2009 to provide sponsorship services to large-scale events and entertainment properties, nonprofits, associations, corporations, sports teams and government agencies. Caravel consults the Special Olympics USA Games, Seattle Center and the Washington State Fair, among many other events, teams and special projects.

“We are honored to add Seafair to our list of admired organizations who bring our community together in such meaningful ways,” said Paula Beadle, President of Caravel Marketing. “It’s exciting to represent an organization like Seafair that brings such valuable partnership opportunities to the business community.”

About Seafair

Nothing is more synonymous with summer in Seattle than Seafair. The annual festival spans 10 weeks and touches more than two million people through 75 sanctioned events. Seafair connects and celebrates the community spirit, offers affordable fun and provides memories that last a lifetime. For more information, visit