Sponsorship pricing is the #1 industry challenge. Sponsors are planning for 2021 and it’s a difficult process with unknown variables that will undoubtedly impact the process, but sellers can help simplify the decision-making process by providing sponsors with the tools to fully evaluate the opportunity.… Read More »How Developing a Pricing Model Can Help You Achieve Your Goals
Pricing & Valuation
By Paula Beadle One of the toughest questions facing the sponsorship industry is: How do I price my proposal? The simple answer is that it’s a combination of art and science. Many smart people have addressed the question by creating pricing models. Applause to industry… Read More »The Art and Science of Sponsorship Pricing
Recently an article was published on Forbes.com by Stephen Diorio on “Providing the Financial Contribution of Sponsorships to the Business.” The article was interesting and should be required reading for every sponsorship team. I wanted to take a few moments to share my thoughts about… Read More »A Simple and Transparent Approach to Sponsorship ROI Remains Paramount
By Paula Beadle Determining the value of a sponsorship program continues to be one of the greatest challenges of sponsorship marketing. I am taking another look at this complicated topic and sharing new thoughts and observations. At this year’s Sponsorship Mastery Summit, we are going to… Read More »Sponsorship Pricing: More Art Than Science
By Paula Beadle T-Mobile recently announced a 25-year naming right partnership with the Seattle Mariners worth $87.5 million—approximately $3.5 million a year for the next 25 years. Like many sponsorship pros, my immediate reaction was to applaud both sides of the table. When done right,… Read More »Is a Naming Rights Deal Worth the Price?